Brand guidelines
Codify positioning, personality, tone of voice and visual rules for logo, color and type, with dos and don'ts so every team and agency stays on brand.
Prompt
Write brand guidelines for a direct-to-consumer outdoor apparel brand. Purpose: help in-house teams and outside agencies express the brand consistently at every touchpoint. Requirements: state the mission, vision and a positioning statement, define brand personality and tone with “this, not that” boundaries, set tone-of-voice rules by context with preferred and banned words, specify how to use the logo, color palette, typography and imagery, give a do and a don't for every rule, and add examples for common touchpoints plus an asset management process. Use comparison tables and a clear, professional tone.
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- Ofox
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